5 Powerful Email Marketing Services Compared


1. ActiveCampaign

ActiveCampaign is a leading email marketing platform famous for getting the very best balance between performance and affordability.

This tool has an extremely rich feature-set that goes beyond email marketing. It has a remarkably strong visual automation proprietor — among the finest, I have examined.

When it comes to the core emailing functionality, you have all the features you want. For instance; you can select from a choice of email templates, or design your own with a drag & drop editor.

You have a lot of options for sending your effort mails; one-way mails, timed campaigns, automated mails, RSS-based, A/B testing, or auto-responder.

ActiveCampaign has a great deal to offer in terms of contact management. You get loads of methods to filter connections, and a full history of your contacts have interacted with you — that works in sync with their website & event tracking functionality. List cleaning functionality is included, which may also be done via automation sequences.

Segmenting your email list is simple, and you’ve got access to advanced functionality like A/B testing and dynamic content. Both of these features alone can help you get more opens, clicks, and conversions.

Balancing functionality, price, and performance, ActiveCampaign is the very best all-round email advertising service.

ActiveCampaign’s offering is configured in such a way that it makes industry-leading advertising automation available to content creators and tiny businesses while supporting larger businesses with enterprise-specific functionality.

You’ll discover user accounts offered for your staff, live chat, on-site messaging, custom domain names, CRM & sales automation, and more.

Key Features:

Powerful marketing automation — ActiveCampaign has among the most feature-rich visual automation contractors around. Import pre-made sequences you can edit in minutes.
Inclusive live chat functionality — Add live chat to your site in minutes that connects to an automation sequence easily.


Plans start at $9/month (paid yearly) due to their lite plan which includes all the significant email & automation features most people may need. Increase your strategy to unlock site messaging, custom domain names, CRM, SMS advertising, and much more.

2. ConvertKit

ConvertKit is an email marketing agency with a strong-focus on bloggers & articles creators.

Most platforms revolve around attempting to please everyone. ConvertKit doesn’t. Rather, they cater to the demands of a particular audience — authors & articles creators.

An outcome is a well-crafted tool that’s extremely easy to use. You get the all critical features such as visual automation, together with the addition of opt-in landing or forms pages. As you will get more mileage from a dedicated landing page builder, it is a great option to have for building your email list.

Simple reporting provides you a good high degree perspective of how your kids are doing, and how your email list is growing overall, and tagging/segmentation is extremely easy.

You can add email sequences, then pull them into the visual automation contractor. You can do the same with forms also. With most platforms, you would want to jump between these choices, but you can open both directly while editing your automation.

Given ConvertKit’s simplicity, there are some limitations. By way of example, filtering your readers is not as easy as other programs, there’s no spam grading, also there is no visual mail builder as such.

However, if you’re brand new to email marketing and you are after simplicity without sacrificing strong email automation operation, make sure you give ConvertKit an attempt.

Key attributes:

Simple user interface — The port makes it easy for you to receive your email list began without a lot of learning curve.
Strong but simple visual automation — In case you are a beginner to email marketing, you will appreciate the ease. That said, you can do a lot with their email automation contractor.
Ideal for people that have multiple guide magnets — Each form or landing page that you produce can deliver another lead magnet.
Opt-in forms and landing pages comprised — Produce opt-in forms and landing pages without needing any other tools.


A free program is available for as many as 1,000 subscribers but doesn’t include visual automation or email sequences. Paid plans start from $29/month for up to 1,000 subscribers and infinite email sends.

3. Drip

Drip position themselves as an e-commerce CRM, and while they perform this work incredibly well, they’re among the very best email marketing services I’ve tested.

Create drip email campaigns, individual broadcasts, or utilize their strong visual automation builder.

You may send simple emails that do a good job of getting out of their promotions or utilize their visual email builder to get branded emails.

They have tons of coverage performance available. And for those with eCommerce sites, you will discover eCommerce specific reports which are actually helpful.

Even when you’re not running an e-commerce site, Drip is well worth testing out. Hands down, it is one of my favorite email advertising platforms.

Key features:

Robust automation with split testing — Drip’s visual automation contractor is straight-forward to use and permits you to split-test your own automation directly.
Ability more sites for significantly less — If you operate multiple sites Drip becomes a lot less expensive. Rather than having to purchase individual accounts for each website, you may just add a secondary consumer account to your principal account.
A strong focus on e-commerce — Drip’s feature set uniquely caters to e-commerce sites and contains e-commerce special reporting.
On-site tracking for the whole history — Like any other programs on this listing, you receive a full view of everything your readers do on your website and can use that data to build your email automation sequences.


4. GetResponse

GetResponse is a seasoned among email marketing software platforms.

While there was a time when they were losing ground to additional platforms, they’ve really stepped their game up by including a slew new capabilities.

While their center email advertising merchandise has always been powerful, the accession of visual marketing automation, landing pages, webinars, CRM, along with other new features has assisted GetResponse to become more of an all-round platform.

There’s a great choice of email templates, which can be organized by the business. Split testing is available for your newsletters also. The visual email builder is drag & drop and contains built-in trailer performance & spam grading.

You’ll come across a visual automation contractor that’s functional, and such as ActiveCampaign, comes with automation templates to get you up and operating.

Out of all of the features, GetResponse provides, what impressed me most was that their Conversion Funnel attribute. Together with their other characteristics, they’ve created a platform that gives you everything you need to create an entire sales funnel.

This includes advertising creation to fill your site, the production of your landing pages, webinar generation, exit-intent popovers, revenue page creation, eCommerce integrations & payment processor integrations. It is also possible to construct your own store within the platform.

And since you can do this within one tool, reporting & analytics are tremendously convenient.

The only problem I have with GetResponse is it has overpriced pricing. For example, some simple automation operation such as segmentation, and onsite monitoring isn’t accessible until you reach the higher programs.

Key attributes:

Create entire sales funnels quickly — Autofunnel allows you to create well-designed sales funnels in moments.
Landing page & form creation made easy — While a lot of email advertising tools may offer a landing page builder, it’s typically quite limited. This isn’t the case with GetResponse.
Built-in tools for store production — You can build your own mini e-commerce shop within GetResponse that is very good for those selling electronic products. Alternatively, you can integrate payment gateways or other e-commerce platforms.


Plans start at #11/month with access to fundamental capabilities. Higher plans unlock additional features. Unfortunately, not all the automation features are accessible until you get to those higher plans.

  5. Sendinblue

Sendinblue stands out in a few ways. Primarily, they give a transactional email.

What is a transactional email? Well, there are two sorts of emails. If you send newsletters, then this is classed as an advertising email.

Transactional emails are related to product purchases and account sign-ups — the sort of mails desire by default. Consequently, if you run an e-commerce website or some other website that needs to send accounts related mails — you’ll find this especially helpful.

Additionally, but Sendinblue prices its services depending on the number of emails you send, but not the number of readers. Consequently, if you find yourself sending emails sometimes, you can save a good deal of money with Sendinblue.

It’s worth noting that automation is restricted at 2,000 contacts unless you’re about the Premium or Enterprise plans.

In general, Sendinblue offers a deep feature set which is extremely impressive once you think about their low price point. Plus they have an impressive user interface which makes the platform enjoyable to use.

Key attributes:

Excellent email automation — Excellent to see such strong automation at such an affordable cost.
Transactional email tool — If you run a site that needs transactional emails, you can run everything through Sendinblue. Transactional SMS messages can also be supported on greater plans.
Landing page builder & Facebook Ads — On greater plans, you get access to some landing page builder, and Facebook Ads integration. This is great as it is possible to incorporate it with your email automation and it is one less tool you need in your advertising pile.


Send up to 300 emails per day free of charge with limited capabilities. Go to your Lite plan in order to send 100,000 emails each month, and unlock additional features.


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